Joy and Ease Studio is a multi-disciplinary venture spanning a collection of innovative projects and creative experiments by Ali Rose van Overbeke at the intersection of artistic vision and strategic thinking - spanning design, branding, & marketing.

From pioneering circular economy eyewear made from recycled plastic in Flint, Michigan 〰️ branding and marketing strategy for a climate tech company 〰️ paid ad creative and copywriting for a gaming brand 〰️ UX/UI research and design for a vending machine that washes its own bottles 〰️ business operations and social media for a healing arts center 〰️ design for luxury womenswear made in NYC 〰️ content creation for a coffee machine that went viral 〰️ influencer partnerships with some of your favorite e-commerce brands 〰️ and more to come!

Select Clients & Collaborators

Accenture
Amazon
Amber Vittoria
Buzzfeed
CFDA
Chicago Touch
Conde Nast
Detroit Pistons
DFS Galleria
Elle Magazine
Flip
Ford Mustang
Gamer Advantage
Girlfriend Collective
Governor Gretchen Whitmer
Glamour Magazine
Hyundai
IDEO
JUST Water

Kadeya
LARQ
Nena & Co.
Nordstrom
Notion
Onsen
Parade
Parsons
Revlon
Shark
Shinola
Shopify
Sunlife Organics
Terra Kaffe
United Nations
Vans
XRC Labs

  • "She crafted a brand strategy that has increased our overall inbound lead generation by about 300% and was crucial in helping us achieve our sales goals for our first commercial units."

    Bridget Nyland, Director of Growth at Kadeya

  • "Ali Rose has so many intangibles that VCs look for in founders it is hard to list them all."

    Ben Bernstein, Principal at Beringea

  • "When mapping out our small business platform, Ali Rose provided ideas and strategy to help us authentically integrate different brands."

    Jazz Hendricks, Marketing Partner at Detroit Pistons

  • "She possesses a rare combination of strong business acumen and a deep commitment to ethical practices."

    Patti Glaza, EVP & Managing Partner at Invest Detroit Ventures

  • "Her work consistently exceeds expectations, elevates standards, delivers delight - and somehow, she does it all seemingly effortlessly, with joy and ease."

    Manuela Zoninsein, CEO & Founder at Kadeya

  • "Ali was always down for getting creative and leaning into fun."

    Kara Rubin, Vice President at JUST Water

  • "She is extremely experienced in multiple facets and I am always impressed with what she brings to the table."

    Megan Fisher, Co-founder of Ecom Sweety

  • "Partnering with them for my business was a rewarding experience. She always took a community-centered approach to her leadership."

    Egypt Otis, Owner of Comma Bookstore and Social Hub

Our Services

  • Brand Strategy & Visual Identity Design

  • Marketing Strategy, Go-to-market, Integrated Campaigns, Social Media Strategy & Management, Lifecycle Marketing, Email/SMS, Influencer, PR & Media Outreach

  • Creative Direction, Design, Content Creation, Creative Strategy, UX/UI Research & Design

  • E-commerce & Omnichannel Growth Strategy, Business Development, & Innovation

Ali Rose VanOverbeke, is a fractional business leader, who passionately drives positive change through user-centered design and innovation. Her diverse background spans over 15 years from the NYC fashion scene to becoming a founder and the transformation of single-use plastic bottles into sustainable eyewear in Flint, Michigan—earning Genusee recognition by VOGUE as one of the “56 Brands Changing The Face of American Fashion.” 

Currently based in Chicago, Ali is a sought-after Brand, Marketing, and Creative Consultant for DTC/e-commerce, B2C, & B2B companies spanning climate tech, CPG, fashion, eyewear, lifestyle, health & wellness. 

Her unconventional journey and holistic expertise covers the entire cycle of product ideation, design, manufacturing, and marketing. She excels in crafting influential brands, impactful marketing strategies, compelling narratives, meaningful product design, and innovative growth opportunities.